Builders Show Booth 2020

International Builders Show – Katerra

Brief:

Trade show booth concept and design for Katerra at the 2020 International Builders show.  In the past the booth design had been handled by trade show booth vendors, however this year the company chose to take greater control of the booth execution and turned internally for the concept and design.

Working closely with the Lead Creative and VP of Marketing, we designed a booth that reflected the elegant brand and wide range of products that Katerra represents.  Our exhibit partner Czarnowski was instrumental in bringing the conceptual design to reality.

Inspiration

We took our inspiration from the clean modern lines of our products and existing brand identity, as well as best examples of dynamic booth and lighting designs from previous shows

Concept

Working with our previous experience attending the show since 2017, the internal Marketing team developed the company’s booth concept in-house this year.