Project Brief
As a way to deepen engagement with customers and produce more qualified sales leads we began development on an interactive product configurator. We partnered with a phenomenal 3D content platform Simply Augmented to create this custom tool. I developed the initial concept and managed the development team through the launch of the product.
The application is an interactive fully responsive, WebGL and glTF based application optimized for desktop and mobile use. The full application road-map includes CRM and SAP integration for customized quotes as well as “View in Room” Augmented Reality feature.
– Creative direction
– Managed cross-functional team
– Maintained timeline and budget for app delivery
Application Development Timeline
Version 1.0
Completed just in time for touchscreen deployment at the company’s 2020 International Builders trade-show booth. This first iteration included a several dozen featured products from the KOVA catalog, and was designed to gather qualified leads for manual followup.
Version 1.5
Completed 5 months after the original and included 30% more products but more critically, e-commerce cart integration and automation of a “request a quote” process for regional sales staff.
Assets sourced from Industrial Designer surface models. PBR materials and model optimization applied in Maya.
Model Geometry, Textures, Lighting, and Product Serial numbers (KPNs) are combined to create each scene.
The renderer application is WebGL based with an html UI.
Current state application has 2 versions. Touch kiosk and Web
Unique user configurations are used to generate automated quotes for a customer, and qualified leads for the sales team. The application road-map included plans for output of a custom brochure, including detailed product information and real-time snapshots of the unique configuration.
Application connects directly into a Woocommerce module and Smartsheet database. Application road-map includes a direct sync to the Product Team’s SAP database and CRM.