Brief:
One of Katerra’s first uses of Augmented Reality, this application was intended to be a companion for built showroom spaces, layering AR onto the existing structures and products as a way of letting a customer experience the value propositions of Katerra’s vertically integrated business model.
Most visitors to a showroom will see the beautiful products or building on display, but for Katerra one of the key areas of value is that they provide everything behind the scenes; the Showroom AR app is a means of visualizing those behind the scenes areas of value